Scarlett Johansson sics lawyers on AI biz that cloned her for an ad

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Advances in generative AI have made it easier for people to create realistic deepfakes of public figures using widely available footage of them. In a short advert featuring a fake Johansson, images mimicking her likeness and voice describes the Lisa AI app as not being"limited to avatars only." That is to say, you can use the software to do more than just generate pictures of yourself or others for your online profiles.

"You can also create images with texts and even your AI videos. I think you shouldn't miss it," the AI-made Johansson avatar continued. The 22-second ad was reportedly posted on Twitter, aka X, and a message accompanying the clip stated:"Images produced by Lisa AI. It has nothing to do with this person." The ad appeared to show the actress behind the scenes on Marvel flick Black Widow.

Johansson's attorney Kevin Yorn told Variety he took legal action against the app's creators. The advert has since been removed as of late October."We do not take these things lightly. We will deal with it with all legal remedies that we will have," Yornhe had nothing to do with the fake AI advert using his image to promote dental health. The likenesses of other actors and actresses, such as those ofand Tom Cruise, have been used for other adverts as well.

"We were able to take John's voice and get it pure through this AI, so that then we could mix the record as you would normally do. It gives you some sort of leeway," Paul McCartneyHe, George Harrison and Ringo Starr all worked the Lennon recording in 1995 but just couldn't get the sound right. But after talking to film director Peter Jackson they found AI could do the necessary cleanup work and bring Lennon's voice back to life.

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