Adobe held Adobe MAX 2023, which it bills as the world's largest creativity conference, a couple of weeks ago. At the event, Adobe showed several generative AI innovations. Not just announcements of AI to come but real, on-stage demos of some of the more than 100 new AI features and updates across Adobe's flagship Creative Cloud applications.
"Managing a vast array of tailored content using tools like email and spreadsheets places immense pressure on creatives and marketers,” Amit Ahuja, senior vice president of platform and products for the digital experience business at Adobe, told me. “These manual processes slow progress, waste time and hinder dynamic content delivery, resulting in bottlenecks for product launches and experiences.
“And think about where that cost is coming from,” Purdon added. “People are recreating content because they don’t have access or don’t know where that content is created. So if you’re looking to reduce cost, a 10 to 20% cost reduction on that becomes a significant amount of savings that can improve the bottom line of your company.”As previously mentioned, Adobe GenStudio is a platform that integrates various stages of content creation, from brainstorming ideas to production and activation.
Other notable AI enhancements within the Creative Cloud ecosystem include generative fill in Photoshop, Firefly AI-powered workflows in Illustrator and Adobe Express and expanded AI capabilities in Lightroom to give users greater control and flexibility.
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