Marvel star Scarlett Johansson is suing over her AI likeness being used without her consent. A rogue company has been using her name and likeness in a 22-second ad posted to Twitter. Lisa AI, that 90s Yearbook & Avatar app that everyone has been using without thinking twice, is on the other side of this legal inquiry. Variety reports that Johansson's representatives reached out and got the advertisement pulled. Her attorney Kevin Yorn is said to have handled this one with haste.
The clip in question sees her likeness in different AI generated photos. A disembodied fake voice imitates her speech and beckons users to make their own AI videos and images from some dubious model. Lisa AI thought they were covering their bases with some fine print under the advertisement that read:"Images produced by Lisa AI. It has nothing to do with this person.
"To have fundamental things like your likeness — when you do a, let's just say a genre movie, maybe in a superhero universe, there are intense scans done of you all over," Gregg told The Wrap earlier this year."And you know, at some point, they're probably going to be able to replicate you. That needs to be with your permission, your consent, your involvement."
Congress Moves To Limit AICongress has even gotten in on the act with their legislation to ban unauthorized AI likenesses of celebrities."No Fakes Act", also known as the Nurture Originals, Foster Art, and Keep Entertainment Safe Act, was introduced by a bipartisan coalition of congress recently. The senators responsible Chris Coons, Marsha Blackburn, Amy Klobuchar, and Thor Tillis.
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Source: Variety - 🏆 108. / 63 Read more »