NEW YORK - A week after e-commerce giant Amazon said it is giving its sellers new generative artificial intelligence advertising tools this holiday season, Shopify has to prove to investors that its AI products will spark growth when it reports results on Thursday.
Shopify provides software and services to online sellers. It also provides apps for merchants to sell directly on marketplaces like Amazon and Walmart, which are also building out AI additions for merchants. For comparison, Amazon's third-party seller services grew 19.8% in the third-quarter as part of a major push to get more merchants on its marketplace.
The Ottawa-based company in April raised prices for its monthly subscriptions. Shopify's subscriptions include Shopify Magic at no additional charge.