Shopify merchants seek AI boost for key sales decisions

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NEW YORK : A week after e-commerce giant Amazon said it is giving its sellers new generative artificial intelligence advertising tools this holiday season, Shopify has to prove to investors that its AI products will spark growth when it reports results on Thursday.

Wall Street is expecting it to show revenue growth of 22.38 per cent to $1.67 billion compared to last year, according to estimates from LSEG.

In July, the company announced Shopify Magic, a suite of AI-powered product descriptions, virtual assistants, blog posting and email campaign tools for merchants after completing its divestiture from its logistics arm in May. As part of the AI suite, Shopify launched AI app Sidekick, which helps sellers decide on inventory, promotions and marketing, lessening their dependence on third-party widgets.

Michael Morton, an analyst at MoffettNathanson, said he wants Shopify to map out its plan to gain more enterprise customers like Meta and boots-maker Hunter, but does not believe the e-commerce platform's AI tools will be a near-term selling point in grabbing larger clients. Shopify President Harley Finkelstein said during the company's second-quarter call that bringing larger merchants to the platform increased sales volumes for the Shopify's loan, payment and point-of-sales tools and led to higher"cross-sell" volumes.

 

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