Google is introducing new Shopping features that allow merchants to quickly update product imagery using generative AI and make it easier to display important shop information to attract new customers. Starting today, Google merchants in the US can label themselves with a new “small business” attribute that makes it easier for shoppers to identify mom-and-pop-style stores.
Madrigal adds that “only the merchant or someone authorized to manage their Merchant Center account or Business Profile on Google can enable the setting” but did not mention if there are protections to prevent the “small business” label from being abused by drop shippers or others that don’t fit the spirit of the term.
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