We’re all aware of the transformative impact that personalized experiences can have on employee engagement, productivity and overall success. In fact, 55% of organizations have identified hyper-personalization as their most impactful priority for internal comms in the next five years, according to the
The convergence of AI and data analytics has made developing and implementing audience personas easier, empowering business leaders to precisely tailor messages, capture employee preferences, speak their language and create seamless experiences across channels.As leaders, we must give our employees several opportunities to express their needs and preferences.
While it’s important to understand the impacts of content personalization, there are even more factors to create a truly effective personalization strategy. Localization and linguistic considerations must be at the forefront of systems serving employees.Recognizing and accommodating language preferences is fundamental to localization and effective personalization.
Whether looking at email, mobile apps, intranets, collaboration tools or digital signage, each channel has strengths and appeals to different workforce segments and work styles. For instance, desk-bound employees may prefer email or collaboration tools, while frontline workers may find mobile apps and digital signage more accessible and effective.