Navigating the AI Revolution

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Fashion brands are discerning where and when to use AI for maximum impact.

While machine learning and artificial intelligence has been around for decades and used in a variety of ways by the military, in science and academia, and in the business sector, the past year has seen a mainstreaming of AI as generative AI tools such as ChatGPT took center stage.

Examples of limited memory AI include generative AI platforms such ChatGPT and Google’s Bard, among many others. Limited memory AI also includes virtual assistants and chatbots such as Siri, Alexa, Google Assistant, Cortana and IBM Watson Assistant. Self-driving cars are also in this category. At Saks, for example, RJ Cilley, the luxury e-commerce platform’s chief operating officer, said the retailer is making AI investments as part of a carefully constructed strategy, and noted Saks is doing so because it is “committed to delivering the premier luxury shopping experience to our customers.”

 

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