. The company, which says it’s owned the “Threads” trademark since 2012, makes an “intelligent message hub” that uses AI to help businesses keep track of phone calls, emails and other messages.
The software company said that it’s giving Meta 30 days to “stop using the Threads name” and that it will “seek an injunction from the UK courts” if the social media company declines to do so. In a statement, Threads Software’s CEO John Yardley said it was “not an easy decision” to take on Meta, but that the “business now faces a serious threat from one of the largest technology companies in the world.
It’s also worth noting that the software maker wasn’t the only company using the Threads name at the time Meta launched its Twitter competitor. Fashion retailercontrolled the @Threads handle on Instagram at the time of the service’s launch. The company jokingly responded to commenters at the time, and posted on the new Threads service about people mixing up the clothing brand with the Meta-owned service.
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