The most popular car paint color in America is white. The hue has names like Blizzard White, Snow Quartz, and Wind Chill Pearl. Black, gray, and silver aren’t far behind on the popularity scale, rounding out the vast majority of cars on the road. These stats don’t mean that automakers are staying monochrome, though. On the contrary, Italian automaker Fiat thumbed its nose at bland colors and declared earlier this year it wouldn’t make cars in any shade of gray.
Interestingly, that doesn’t align with what some manufacturers are showing off on the technology side, like the BMW SUV that features a specially developed body wrap stimulated by electrical signals to change color. “Now you’re seeing concepts that change colors and car bodies that are more like screens,” Modina says. “There are things you can create that can be more solutions to a circular economy.