Pramod Konandur Prabhakar - Forbes Technology Council

📆 10/30/2023 1:32 PM
📰 ForbesTech

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A new lead is the initial instance of the customer stating their needs to the enterprise.Gone are the days where customers were happy with only a waiver on late-payment fees.Having IT and business aligned on the right "customer" axis is pivotal to ensuring smooth and successful outcomes.

Personalization at scale, delivering positive experiences and steering customers toward deeper engagements that lead to a higher share of wallet is the need of the hour.Gamification, when applied the right way across all stages of the customer life cycle, can help telcos regain lost mindshare while also making day-to-day otherwise mundane interactions and experiences more engaging and interesting.

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