In the weeks since Hamas launched its October 7 surprise attack on Israel, the ensuing conflict has generated an unprecedented wave of disinformation, an “algorithmically driven fog of war” that has tripped up major new organizations and left social media companies floundering. Yet, amid all of the deceptive images and video moving around on social media, the content generated by artificial intelligence tools has remained relatively peripheral.
Journalists and fact checkers struggle less with deepfakes than they do with out-of-context images or those crudely manipulated into something they’re not, like video game footage presented as a Hamas attack. In that sense, excessive focus on a flashy new tech is often a red herring.