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“We’re working on it. My concern is that it’ll mean a lot more publisher content and not much more creator content, but it still seems like something we need to get done,” Mosseri stated. He said he believes Threads has the potential to surpass X, but he admitted that his platform has a long way to go. For now, he said, his team is focused on improving the user experience week by week.According to him, Threads is not against news, but it does not actively promote it either. Traditionally, news publishers have used third-party tools and integrations with other social networks to automatically post their content on platforms like Twitter, LinkedIn, and Facebook.