NEW YORK — The media company Gannett denied Thursday that it published material created by artificial intelligence on a shopping website that it owns, although it acknowledged some of the content produced by a marketing partner “did not meet our editorial standards.”
Two of the articles began in a similar fashion. One said: “Before buying a scuba mask, there are several important factors to consider. The most crucial aspect of a scuba mask is the fit.” Another said: “When shopping for a tumbler, there are many factors to consider. The first thing you should think about is the material it’s made of.”
“The Reviewed content referenced was created by third-party freelancers hired by a marketing agency partner, not AI,” said Lark-Marie Anton, Gannett spokeswoman. “The pages were deployed without the actual affiliate disclaimers and did not meet our editorial standards. Updates have been published.” The Washington Post identified the marketing firm involved as AdVon Commerce; the company did not immediately respond to an e-mail query from The Associated Press on Thursday.
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