- Young South Africans Are Helping Shape the News Through Social Media

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Analysis - The number of South African internet users has nearly doubled in the past decade. One 2023 study of 45 developed countries suggests that South Africans even lead the world when it comes to the amount of time spent in front of screens, at 58.2% of the day.

of 45 developed countries suggests that South Africans even lead the world when it comes to the amount of time spent in front of screens, at 58.2% of the day.

Young Zibonele FM and Bush Radio listeners, we found, were actively participating in the news processes at the radio stations. Especially when the stations tailored their news to draw in these communities. A station manager explained: Any mistake leads to immediate corrections. This caution improves our content quality and accuracy, benefiting from feedback from our social media followers.

 

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