Big tech, AI models to face antitrust inquiry in SA

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SA joins Canada, Europe and Australia looking to the feasibility of diverting some advertising revenue to the local media industry.

South Africa has started a probe to gauge if artificial intelligence models, digital and social media platforms managed by companies including Alphabet’s Google and Meta Platforms’s Facebook are limiting the nation’s news and media companies’ ability to generate revenue.

The inquiry comes at a critical moment for the media industry as news consumption rapidly shifts online and traditional sources of funding to print and broadcasting advertising decline,” Commissioner Doris Tshepe said in a statement. The probe will also involve understanding the digital markets in depth and whether there are remuneration models that are appropriate, Hodge said in response to Bloomberg’s questions.

 

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