Tattooed models in mustard robes replaced the usual grey-suited bankers at Nordea Bank’s Copenhagen headquarters recently, as the Danish bank strutted out its latest attempt to woo young talent.
“Seventy-seven per cent of millennials say that the workspace is more important than salary,” said chief operating officer Troels Bjerg at ISS, a top facility services firm whose customers include most of Europe’s 25 biggest banks. “It is important that you have something you can talk about when you get home,” said Trine Thorn, Nordea’s head of workplace management in Denmark. “We have to create something attractive and different. I want to have this startup feeling.”
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