was widely expected to arrive in October. In a disappointing twist, there’s no sign of a launch event or even a press release heralding the new laptops and the next generation of Apple Silicon. And it looks likehave updated their projections for the ARM-based laptop market, given the dominance of Apple Silicon in this sector. This is effectively a projection for the MacBook family.
ARM-based laptops will see a decreased share of the overall laptop market in 2023, largely due to Apple winding down stock to prepare for its move from the current 5nm node found in the M2 family of chips to the 3nm node in the M3 family of chips. That will be reversed in 2024, with projected growth of 4.7 percent due to new products.With Apple’s macOS lineup predominately running on M2-based hardware, any move to M3 will start the process of updates across the range.
The cooling of expectations on an October release gained momentum in October, with noted Apple analyst Ming-Chi Kuo saying that any consumer MacBook launch before the end of the year was unlikely. Bloomberg’s Mark Gurman pitched in and set expectations for the larger professional MacBook Pro models to be launched in the middle of 2024.October Prime Day Deal: Save 19% On The Newest MacBook Air
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