The end-of-year holiday shopping season is both an exciting and challenging time for retailers—especially in terms of e-commerce. While online shopping can expand a retailer’s customer base to encompass the globe, it’s not an endeavor that’s as simple as setting up an online storefront and watching the orders roll in.
Be sure to cover load testing and redundancies. Implement redundancies in hosting and servers to minimize downtime. This could involve having backup servers or utilizing cloud-based solutions that automatically switch to alternate servers in case of an issue. Conduct thorough load testing to ensure the platform can handle a surge in traffic during peak shopping periods. -
To optimize for the holiday rush, online retailers should brief staff on expected traffic and minimize noncritical code updates. Set up advanced monitoring tools, and have engineers on standby. Prioritize system scalability and enhance server capabilities, and accelerate content delivery for faster user access. Adhering to these measures guarantees seamless shopping during high-demand periods. -
It’s no secret that consumers look to get good deals over the holidays and during events such as Black Friday. To tackle this, we’ve seen lots of retailers setting up their own holiday-themed coupon pages that use pay-per-click to recapture customers who leave their sites to search for vouchers on Google. If you don’t have something in place, there’s no guarantee that a customer will return. -
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