Adobe’s All In On AI: Debuts New Firefly AI Models For Creatives

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I’m a contributing writer for Forbes covering the convergence of AI and creativity. Send tips, pitches or notes via email (j@johanmoreno.com).

Firefly Image 2, Firefly Vector and Firefly Design. Together, these models enhance image generation, create vector graphics on the fly and offer unique, templated layouts.The digital imaging leader showcased innovations aimed at balancing twin goals — using AI to simplify tasks for creatives, while keeping a core of human ingenuity. Adobe bets that smart integration of generative AI into signature apps, like Photoshop and Illustrator, will improve human creativity rather than replace it.

New capabilities, like Generative Match, allow users to apply the style of a reference image to new generated images, ensuring brand consistency. Prompt Guidance helps users refine text prompts for better results. Overall, Firefly Image 2 gives users greater ability to fine-tune outputs and ensure efficient achievement of creative visions.together Adobe’s expertise in vectors and AI to enable text-to-image generation of graphics, like logos, icons and patterns directly in Illustrator.

Adobe positions its Firefly model as"safe for commercial use," in contrast to popular models, like DALL-E and Midjourney, which have faced criticism over copyright and content bias. Adobe trains its models on licensed and public domain image libraries from sources, like Adobe Stock, to ensure brand safety.

Express also gained AI drawing and painting brushes as well as integration with Adobe Experience Manager Assets to help enterprises scale content creation. New features like Resize make it easy to reformat content for different social platforms in one click. Adobe democratizes AI creativity for businesses, social media creators and students.

 

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