Microsoft Introduces Generative AI Tools To Boost Creativity

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Artificial intelligence has changed the way we interact with the digital world. AI is not just a tool but a companion that can now guide users through tasks and jumpstart projects—at work and home.Microsoft showed off how its generative AI-driven Copilot will boost productivity by automating and assisting with tasks, documents and insights. Many of these Copilot feats are somewhat to be expected from GAI these days—table stakes, if you will.

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With these new capabilities, Microsoft appears focused on the more than $100 billion"creator economy"—defined as people monetizing their content goods and services online.suggests that this is a rapidly growing segment with more than 300 million creators globally, 165 million of whom are new to this line of work in the past few years.

Whether for adding creative touches or in a complete productivity suite, a key advantage to a unified copilot is that there is no need to switch between AI tools. Copilot is integrated into Microsoft's most common applications, making it a regular part of users' daily workflow. Microsoft is looking to habituate that always-with-you contextual assistance to enable users to accomplish more and express themselves more creatively.

 

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