Neil Postman, the American author, critic and educator, died exactly twenty years ago from the writing of this article. “Technological change is not additive,” he scowled. “It is ecological. A new technology does not merely add something; it changes everything.” A few years after his death, iPhones hit the market and transformed everything from mobile data traffic to working styles to even
“Right now, the customers have a choice, and the phone is better. Plain and simple,” states bluntly Frank McCleary, Partner and the North America Lead for Automotive and Financial Services within Porsche Consulting. “If want to drive adoption in-vehicle systems instead of CarPlay or Android Auto, they have to improve significantly. And until they get the knack of making intuitive software, it’s going to be a challenge for them to truly accelerate.
Therein, creating and owning a cloud-to-cross-vehicle software network is a massive overhaul and enabler to a manufacturer wanting to affect quick change.