Apple Could See Hit to Profit if Google Loses DOJ Suit Over Internet Search

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Bernstein analyst Toni Sacconaghi estimated that Google pays Apple up to $20 billion a year to be the default search engine for iPhone and Safari

Apple could suffer collateral damage from the Department of Justice lawsuit against Google, which alleges that the company competes unfairly in the market for internet search.

In a research note on Monday, Bernstein analyst Toni Sacconaghi said that there is a possibility the relationship between Google and Apple could be struck down by the court and that such an outcome would likely be viewed negatively by investors. Sacconaghi estimates that Apple received payments of between $18 billion and $20 billion a year from Google, accounting for between 14% and 16% of Apple’s overall operating profit.

Sacconaghi thinks one potential scenario is that Apple would offer users a choice screen to pick the search engine they prefer. And he said that Apple could launch its own search engine as an alternative.

 

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