brand to add sportiness and cool design to its relatively bland electric cars. If successful, Cupra may eventually attempt to enter the U.S. market.
“In this context, the strategy of VW can be understood and seems logical, meaning: launching a new brand focussed on electric cars and at the same time keeping the historical ones VW and Audi because they simply cannot kill them,” said Jamel Taganza, vice-president of Cupra has three upcoming launches, the Tavascan, a mid-size electric SUV imported from China, the Terramar, similar to a little Audi A3, and the Raval, a small electric hatchback which will be launched in 2025.At the show, Griffiths said there was a possibility of launching a product in the U.S., probably a large SUV.
Late last month VW announced that because of weak sales in Europe it would suspend production of the ID.3 and Born at the Zwickau plant in Germany. Production was suspended from October 2 to October 16.