Experts mull exploration of AI in marketing | The Nation Newspaper

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Leading experts in the field of marketing and technology have emphasised that the transformational impact of Artificial Intelligence (AI) is an enduring

Encouraging professionals to seize the wealth of opportunities presented by AI, the experts have urged marketers, particularly those in the OOH sector, to adapt and harness AI to their advantage.

The focal point of discussion centered on AI’s significance and its instrumental role in elevating the roles of professionals within the advertising ecosystem The vent boasted industry leaders and key stakeholders including Dr. Olalekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria , who was represented by the Senior Corporate Affairs Executive of ARCON, Winifred Akpan; Dr. Idorenyen Enang, President of the National Institute of Marketing of Nigeria ; Mr. Emmanuel Ajufo, President of the Out-of-Home Advertising Association of Nigeria ; Mr.

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