During the conference, Beko Global Chief Marketing Officer Akın Garzanlı and Beko Global Chief Commercial Officer Ragıp Balcıoğlu introduced the"positive domino effect" philosophy which drives the company's product strategy and technology innovation.
Beko's EnergySpin technology reinvents traditional washing purposes by improving household habits. Rather than relying heavily on heat to dissolve detergent and eliminate stains, EnergySpin technology releases the detergent upfront. Beko's EnergySpin Technology is part of the company's broader commitment to environmental sustainability. Beko is dedicated to achieving its sustainability goals and contributing to a more eco-friendly future. In an effort to facilitate greater efficiency, Beko’s EnergySpin solution removes choice from the equation and integrates energy saving into the appliances’ most used settings with consumers.