Meta, X questioned by lawmakers over lack of rules against AI-generated political deepfakes

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US Sen. Amy Klobuchar of Minnesota and U.S. Rep. Yvette Clarke of New York sent a letter Thursday to Meta CEO Mark Zuckerberg and X CEO Linda Yaccarino expressing “serious concerns” about the emergence of AI-generated political ads on their platforms and asking each to explain any rules they’re crafting to curb the harms to free and fair elections.

are having their moment this year, at least when it comes to making it look, or sound, like celebrities did something uncanny. Tom Hanks hawking a dental plan. Pope Francis wearing a stylish puffer jacket. U.S. Sen. Rand Paul sitting on the Capitol steps in a red bathrobe.Google was the first big tech company to say it would impose new labels on deceptive AI-generated political advertisements that could fake a candidate's voice or actions. Now some U.S.

FILE - In this photo illustration, the logo of the social network"X" is displayed in the Apple App Store.X, formerly Twitter, and Meta, the parent company of Facebook and Instagram, didn't respond to requests for comment Thursday. Clarke and Klobuchar asked the executives to respond to their questions by Oct. 27.

For Klobuchar, who is sponsoring companion legislation in the Senate that she aims to get passed before the end of the year, "that's like the bare minimum" of what is needed. In the meantime, both lawmakers said they hope that major platforms take the lead on their own, especially given the disarray that has left the House of Representatives without an elected speaker.

AI-generated ads are already part of the 2024 election, including one aired by the Republican National Committee in April meant to show the future of the United States if President Joe Biden is reelected. It employed fake but realistic photos showing boarded-up storefronts, armored military patrols in the streets, and waves of immigrants creating panic.

"That is going to be so misleading if you, in a presidential race, have either the candidate you like or the candidate you don’t like actually saying things that aren’t true," said Klobuchar, who ran for president in 2020. "How are you ever going to know the difference?" "Even false speech is protected by the First Amendment," Cohn said. "Indeed, the determination of truth and falsity in politics is properly the domain of the voters."

 

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Meta and X questioned by lawmakers over lack of rules against AI-generated political deepfakesUS Sen. Amy Klobuchar of Minnesota and U.S. Rep. Yvette Clarke of New York sent a letter Thursday to Meta CEO Mark Zuckerberg and X CEO Linda Yaccarino expressing “serious concerns” about the emergence of AI-generated political ads on their platforms and asking each to explain any rules they’re crafting to curb the harms to free and fair elections.
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Meta and X questioned by lawmakers over lack of rules against AI-generated political deepfakesUS Sen. Amy Klobuchar of Minnesota and U.S. Rep. Yvette Clarke of New York sent a letter Thursday to Meta CEO Mark Zuckerberg and X CEO Linda Yaccarino expressing “serious concerns” about the emergence of AI-generated political ads on their platforms and asking each to explain any rules they’re crafting to curb the harms to free and fair elections.
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Meta and X questioned by lawmakers over lack of rules against AI-generated political deepfakesUS Sen. Amy Klobuchar of Minnesota and U.S. Rep. Yvette Clarke of New York sent a letter Thursday to Meta CEO Mark Zuckerberg and X CEO Linda Yaccarino expressing “serious concerns” about the emergence of AI-generated political ads on their platforms and asking each to explain any rules they’re crafting to curb the harms to free and fair elections. The pressure on the social media companies comes as both lawmakers are helping to lead a charge to regulate AI-generated political ads. A House bill introduced by Clarke earlier this year would amend a federal election law to require disclaimers when election advertisements contain AI-generated images or video.
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