Netflix: 'High probability' streamer will raise prices, analyst says

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Netflix (NFLX) is a member of the top 7 tech stocks - also known as the Magnificent Seven - that have been closely watched by investors. The tech sector has fallen from its peak earlier this year, paving the way for speculation over whether tech stocks are still a sound investment. Mark Mahaney, Evercore ISI Senior Managing Director and Head of Internet Research, joins Yahoo Finance to discuss Netflix's outlook after a recent report from the Wall Street Journal stated the streaming service's intent to raise subscription prices after the SAG-AFTRA strike ends. Mahaney comments on Netflix's move into AVOD (advertising on demand), stating: 'Over time, it will help them gain more subscribers, and the beauty of this is with the advertising revenue, they could drop their subscription price by a couple of bucks, three bucks, and generate more revenue per user, like you rarely see that in business history.' For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

) is a member of the top 7 tech stocks - also known as the Magnificent Seven - that have been closely watched by investors. The tech sector has fallen from its peak earlier this year, paving the way for speculation over whether tech stocks are still a sound investment.

Mahaney comments on Netflix's move into AVOD , stating:"Over time, it will help them gain more subscribers, and the beauty of this is with the advertising revenue, they could drop their subscription price by a couple of bucks, three bucks, and generate more revenue per user, like you rarely see that in business history.

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