Meta is unleashing more than 25 AI chatbot personalities onto the world

Meta AI is a new genAI assistant that will span the company's various properties including WhatsApp, Messenger, Instagram . User will be able to interact with it using natural language prompts. The AI is built on a custom model derived from Meta's LLaMA 2 LLM and will pull real-time information from the web using Microsoft Bing.

What's more, the company is also rolling out 28 chatbot "characters" meant to address specific niche interests, whether those are specific sports, media, or genre choices.

The initial batch of personalities will be available to US users starting today, with more performances coming from Bear Grylls, Chloe Kim, Josh Richards and others in the coming weeks. Since the release of ChatGPT last November, Meta has been relatively slow to release a generative AI chatbot of its own, at least compared to competitors like

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