Getty made an AI generator that only trained on its licensed images

Emilia Davida reporter who covers AI. Prior to joining The Verge, she covered the intersection between technology, finance, and the economy.Getty Images is partnering with Nvidia to launch Generative AI by Getty Images, a new tool that lets people create images using Getty’s library of licensed photos.

“We’ve listened to customers about the swift growth of generative AI — and have heard both excitement and hesitation — and tried to be intentional around how we developed our own tool,” says Getty Images chief product officer Grant Farhall in a statement. Getty says users will get perpetual, worldwide, and unlimited rights to the image they created. Getty said it is similar to when customers license content from its library, where the company owns the file but licenses it out for use. They can either write their own prompt or use the prompt builder to guide them. Users may also integrate the tool into their own workflows through an API. True to form, Getty watermarks pictures created through the tool, identifying the photo as generated with AI.

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