Zohar Bronfman - Forbes Technology Council

Today, every dollar needs to stretch as far as possible, especially when you never know how many of them might be in the next quarter’s budget.History buffs know the past offers valuable insights for navigating the challenges of the present.

As tracking users' cross-device activity has become less feasible and user-level data has been restricted, finding other ways to acquire users must be a top priority. That’s where machine learning can play a vital role.For companies looking to incorporate predictive modeling into business processes, here’s how you can achieve results by starting with essentials and moving forward strategically.

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