The big players in the industry control production and distribution, an echo of the old studio system. The Justice Department could use the same solution that it did in the ‘40s.Many of us are familiar with incessant social media ads on Facebook and Instagram. That’s called “closed web” advertising and is operated in-house by those companies.
The more information the ad exchange has about the user, the better it is able to personalize the ads and then maximize the likelihood that the user will click on an ad, and ultimately buy the product or subscribe to the service. Google owns the leading ad exchange, AdX, along with the leading publisher ad server, Google Ad Manager , and the leading platform used by advertisers, Display & Video 360. As the leading search engine, it is also in control of much of its users’ data.