From the iron forge and the printing press to the smartphone, human history has always been shaped by leaps in technology. Breakthrough innovations often amaze us, but only occasionally does a technology come along that is so astonishing that even its inventors are taken aback.Even disruptive technologies usually take many years, or even decades, to go from early prototype to global deployment. But generative AI has unlocked unimaginable breakthroughs, unimaginably quickly.
It’s understandable why many people feel unnerved by AI’s foray into our creative arena. But a new survey by The survey interviewed 4000 leaders across the intertwined marketing and creative industries. It found not only that the markets and creatives feel positive about AI, but also that they are adopting it with remarkable speed. Among British respondents, 98% said generative AI is enhancing their team's creativity. And 75% already consider AI as an essential part of their creative process.
In a sign that organisations are cognisant of the risks, more than 55% of marketing and creative leaders say their company has established strict guidelines for the use of generative AI in the workplace. This number doubtlessly will be rising quickly – and will continue to climb as AI evolves.