Consultants who use ChatGPT-4 can perform tasks significantly better than those who do not use the tool, according to an academic study that found below-average performers improved the most when using AI.
“It may be like how it used to matter whether miners were good or bad at digging through rock … until the steam shovel was invented and now differences in digging ability do not matter any more.The study, which also included contributions from researchers at Boston Consulting Group, Warwick Business School and MIT Sloan School of Management, separated the consultants into three groups and asked them to complete two experimental tasks.
An executive from a global footwear company confirmed the tasks covered all the steps it would usually take when going from product ideation to launch. And Dr Dell’Acqua said the use of “AI proved to be highly beneficial in enhancing performance across all four domains”, with the AI-assisted consultants completing 12.2 per cent more sub-tasks, on average, and producing work of a 40 per cent higher quality, as assessed by human graders, than those in the control group.
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