artists create, edit, and share content in bold new ways. These AI-powered tools will help unlock powerful new forms of creative expression, take the friction out of the creative process, and allow YouTube creators to reach more viewers.
Since launching Shorts in 2020, Shorts has now climbed to over 70B daily views from over 2B logged-in users every month. Here are more ways that YouTube is helping take the heavy lifting off creators and giving them more efficient tools to help them come up with new ideas and reach new audiences. Next year, assistive search in Creator Music will make it easier for creators to find a soundtrack for their video. Creators can simply type in a search query and AI will suggest the right music at the right place.
YouTube has been testing early versions of AI-powered tools in YouTube Studio with creators, and more than 70 percent of those surveyed said it’s helped them develop and test ideas for videos. These creators and artists are using YouTube to drive forward the future of creative expression and explain how the announcements shared today will impact the broader ecosystem: