Amazon joins race, empowers Alexa with generative AI

company said on Wednesday, as the tech giant steps into the AI race dominated by ChatGPT, Google and Microsoft.

At an event at the company’s offices near Washington, the company said that an English-language version of Alexa AI would be made available as an opt-in on all its devices in the United States in the coming months. Alexa would also tap into real-time information and create the semblance of a personal rapport with users that would include an awareness of their habits or favorite sports teams.

Daniel Rausch, the executive in charge of Alexa, told reporters that the AI would put an extra emphasis on accuracy and that its efforts in AI were not comparable with chatbots that have been shown to output inaccuracies or go off the rails.

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