Are You Chasing the Next Deal? - IT News Africa | Business Technology, Telecoms and Startup News

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50% of South Africans plan to increase their online shopping activity with two reasons driving this decision: fear of missing out (FOMO)...

So obsessed are South Africans with getting the most bang for their buck that 31% actively search for promotions, while 22% will even change stores based on the discounts on offer, according to NielsenIQ’s latest Price of Promoting report.

She illustrates this by sharing that, back in 2016, for instance, one South African bought a fire engine red Ferrari 348ts Targa

 

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