Amid Hollywood’s double strikes, and within the larger entertainment industry, the usefulness of generative AI tools in the creative process has been fiercely debated. But a less contentious and risk-prone area could emerge in AI dubbing, expected to become a more significant contributor in content localization efforts.
But even as demand and localization spend has grown, it hasn’t been economically viable to dub content at scale. In many lower-resource markets, dubbing simply does not happen. Hollywood studios and streaming services have limited resources to commit to producing dubbed versions of content in smaller markets. Likewise, there may simply not be enough or any operational capacity in regions for low-resource languages .
AI dubbing could help to fill the gap and, in turn, unlock the ability to dub net-new content and distribute it into net-new markets that were previously inaccessible due to cost, time and even human constraints. This could “supercharge” a piece of IP as it becomes possible to expand the set of available, strategically important markets where it can send dubs. At the very least, consumers don’t appear bothered by the idea of watching content dubbed with AI.
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Source: Variety - 🏆 108. / 63 Read more »