Salesforce CEO Marc Benioff: This is the most exciting business opportunity of 'maybe any lifetime'

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Yahoo Finance gets a sneak peek into the future of AI with Salesforce co-founder, chairman, and CEO Marc Benioff.

for $27.7 billion — has a booth explaining how a business could use new AI features on the platform to build improved marketing campaigns.

And it's that optimism around Salesforce's AI potential — and a few other factors — that has the company's investors increasingly upbeat. Meanwhile, earlier this year Salesforce unveiled its AI Cloud product that allows marketers to autogenerate personalized content for customers and allows developers to autogenerate code, among other use cases.These big AI product drops are all in addition to analysts praising Salesforce for better expense control after a bruising activist battle led by Elliott Management.

 

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AI 'the most exciting business opportunity of our lifetime': Salesforce CEOA lot has changed from last year's Salesforce Dreamforce conference. The biggest is the focus on AI. Salesforce Co-Founder and CEO Marc Benioff (CRM) tells Yahoo Finance that AI is 'the most exciting business opportunity of our lifetime, maybe any lifetime.' 'Every business will get recreated with artificial intelligence. People are here trying to do that,' Benioff says. Benioff says in his business, for example, AI is helping engineers become more efficient. Benioff also discusses what AI means for his business and the importance of protecting customer data. AI LLM systems are 'hungry for your data, your personal data, your company data. Our customers are not so quick to turn over all their corporate assets to these LLMs,' Benioff says, adding that his company has a 'trust layer' to help companies protect data.  Benioff argues that AI is coming in four different waves. The first is predictive, which has existed for the last several years. Currently, we are in the generative AI wave. The third wave will bring more autonomy, where 'you have the software working on our behalf.' The final stage is where AI is 'kind of thinking for you,' citing popular pop culture AI systems such as HAL. When it comes to how fast AI is developing, Benioff says, 'things are happening much faster than any of us realize.'
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Salesforce launches AI assistant across its apps including Slack and TableauThe assistant, called Einstein Copilot, can summarize video calls, deliver personalized answers to customer questions and generate emails for marketing campaigns, among others, the company said ahead of its Dreamforce conference this week. AI copilots function like a virtual assistant which can set reminders, schedule meetings and also create content while a Generative Pre-trained Transformer (GPT) uses human language to answer questions and produce content requested by the user. Salesforce says its Einstein Copilot can tap customer and enterprise data available on its Data Cloud to generate appropriate responses.
Source: YahooFinanceCA - 🏆 47. / 63 Read more »

Salesforce launches AI assistant across its apps including Slack and Tableau(Reuters) - Enterprise software maker Salesforce on Tuesday launched a generative AI tool that would be available across its suite of apps from instant ...
Source: SaltWire Network - 🏆 45. / 63 Read more »

Salesforce AI, UPS union contract, Enphase: Trending TickersAt its 2023 Dreamforce Conference, Salesforce (CRM) announces updates to its AI systems, including Einstein, while unveiling an artificial intelligence partnership with Google (GOOG, GOOGL). Delivery service UPS shares details of its labor contract with workers and the Teamsters union. Lastly, Enphase Energy (ENPH) stock gets hit with a downgrade by Truist analysts. Yahoo Finance Live highlights several trending stocks after this morning's opening bell.
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