SAN JOSE — Adobe aims to usher in what it calls “creativity for all” through a new set of artificial intelligence technologies that the company made available to consumers starting Wednesday.
Do you want to generate an image of a dragon emerging from clouds and breathing fire? Adobe executives believe the company has crafted straightforward and elegant solutions for this and countless other creative endeavors. “This is creativity for all,” Alexandru Costin, an Adobe executive and 17-year veteran of the Silicon Valley tech company, said during an interview with this news organization. “This enables any consumer to type in a description of any image they might have in their head and it can be generated almost immediately.”
San Jose-based Adobe, whose host of famous accomplishments include the creation of PDF technology and Adobe Photoshop, conducted a huge beta test of the Firefly AI products and services on a global scale.