Coca-Cola releases new flavour co-created by AI

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Coca-Cola has released a new flavour created with the help of artificial intelligence.

“Coca-Cola Creations is all about creating unexpected and magical moments for our fans,” she said.

“We wanted to create a refreshing, future-themed drink that blends Coca-Cola's signature taste with the power of artificial intelligence.”“With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future tastes and introduces innovative experiences to explore the future,” she said.

The new offering from Coca-Cola is one of the first drinks to be developed with the assistance of AI. Hell Energy, an energy-drink brand founded in Hungary, launched a new product in July this year which was made using a recipe developed entirely by AI. One Facebook user commented the flavour was “not bad, not wonderful”.The new drink forms part of the 165 beverages offered by Coca-Cola in Australia.

Australians can now purchase the Y3000 Zero Sugar in convenience and grocery stores across the country.

 

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