In one of the biggest challenges to Big Tech's dominance in decades, the court battle, which kicked off Tuesday, will set out to determine whether GoogleWhile the federal government alleges Google has too little competition in search, some experts see the company wrestling with growing competition in other areas, particularly in AI and for consumers' attention.
"This is going to be a pivotal time where they can either switch their business model and become successful or fade into the background," Luria added.
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