Zaslav explained that the secret to the movie’s success has been a global marketing campaign that every division of the companywas able to get behind to create a cultural phenomenon.
Paramount CEO Bob Bakish agreed. He is looking to the company’s 100-year old library to mine theatrical, streaming and retail hits, stating its Teenage Mutant Ninja Turtle franchise has driven over a billion dollars in business at retail this year.... [+]But iconic intellectual property is not only valuable to its owners, it’s also valuable to generative AI companies hungry to train their large language models.
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