Google Unveils New AI-Powered Cloud Technologies Taking On AWS And Azure

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At Cloud Next, Google unveiled AI strategies to rival AWS and Azure. New offerings include custom silicon and updated Vertex AI. Google targets AI-centric enterprises.

Unified Data and AI Foundation

Google has a track record spanning over a decade of understanding the symbiosis between data and AI. Against this backdrop, Google introduced new capabilities to its Data and AI Cloud offerings. BigQuery Studio and AlloyDB AI were among the key announcements, each promising seamless data analytics and AI integration. This in-house developed approach is further strengthened by Google’s partnerships with third-party companies like Confluent, DataRobot, and MongoDB to accelerate gen AI development.

The AlloyDB announcements were positioned by Google to directly offload workload from Oracle databases bringing the extensive Oracle on-premises footprint into play, but also positioning GCP as a competitor to Oracle Cloud Infrastructure for enterprise use cases. While the technology might support this, Oracle has a loyal following and a proven track record in the enterprise, so it will be interesting to watch the adoption of AlloyDB going forward.

The host of announcements points towards a concerted strategy to become the go-to platform for AI-centric enterprises. While AWS and Azure have their relative strengths, Google's recent moves indicate that it is gearing up to be a formidable competitor. Given this context, anyone interested in the future of cloud computing and AI should keep a keen eye on this unfolding drama.

 

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