Tom Litchford, they discussed different ways brands can leverage digital foundations for successful businesses.
“When Instagram launched its commerce feature, they chose us as a launch partner because we were one of the few retailers who were able to switch over so quickly,” Mr. Aikkara said. “We had already built these APIs to allow for effortless integration in a matter of weeks, rather than months or years.
“There are a number of patterns emerging from evolving innovation, all of which are bringing new opportunities and challenges,” Mr. Aikkara said. “First, expectations of customers are changing all the time and the bar is getting higher and higher for personalized experiences. The AR tool allowed shoppers to experience Burberry products embedded in the environment around them, aiding their product discovery and shopping process online and through mobile devices .