“In Asia, people in this segment are not interested in buying homes or cars or starting families,” said Prasanta. “They are interested in protecting their lifestyle, their pets and their health. Their priorities include convenience, affinity, price and service. Some are focused on sustainability.”
For example, Tune Protect works with a network of 32 underwriters across 61 countries, plus 2,500 B2B travel agents, and has access to the customers of partners such as the 75 million customers of the AirAsia Group.
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