CGI Maybelline ad
"This was our first use of the idea since pre-Covid. I guess the world forgot this awesome little trick but now we have lots more planned," Rix says. He notes that while the campaign was well received on the street, the wider impact on social media expanded the client's reach further since it got more people talking about the festival."It was the ultimate win-win for the client-agency relationship," he says.Harrix aims to make it a win in terms of sustainability too.
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