This New Zealand ad agency is fighting gender inequality one Google search at a time

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It's no surprise the internet is chock full of misinformation. But did you know individuals have the power to change that misinformation?

The Google News homepage on an iPhone in OttawaFeb. 28, 2023.Back in 2017, tennis star Andy Murray was being interviewed at a press conference at Wimbledon. In an interesting moment, Murray corrected a reporter who asked him a certain question:

That moment underlines a crippling aspect of modern culture – that women's achievements are so often overlooked or ignored. And it isn't just reporters who get it wrong, Internet search results overwhelmingly favour the achievements of male athletes over female athletes. Even when the results are incorrect.

Which team has won the most Basketball World Cup titles? The Internet says the USA and Yugoslavian teams have, with 5 titles each. The statistics say it's the USA Women's team who, have won 11. Which boxer has had the most title defences? The Internet says Joe Louis, with 27. The statistics say it's Regina Halmich, with 45.

 

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