Can news outlets build a “trustworthy” AI chatbot?

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Tech sites including Macworld and PCWorld are using a new AI tool.

, promising that readers can “get [their] tech questions answered by AI, based only on stories and reviews by our experts.”

“We’ve got this huge wealth of content. But sometimes you don’t want to read 2,000 words of great journalism — sometimes you just want a particular fact,” Neil Bennett, global director of product and data at Foundry, toldThe company had been working on developing Smart Answers for around five months before launch, Bennett says, and conducted rounds of testing with editorial staff for two to three months.

The thinking is that Smart Answers could address a key problem users have seen with other AI tools: the tendency to make errors, cite nonexistent sources, orthat sounds plausible. Smart Answers is trained only on content that must meet the bar of publication by reputable outlets — but it’s still a big promise to say the chatbot could deliver editor-level responses.

 

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