and they’re trying to level up because they’re rediscovering the game, or whatever it may be, that they’re an anime series that is just replaying on Crunchyroll.
We have a couple things that maybe you can tease out of that. So one, just to remember, we’re communities in celebration of these virtual worlds, and we think that the approach to them is really about: let’s talk about, let’s talk about Hogwarts, and let’s talk about what the magic is that’s around that franchise. There’s of course going to be discussion along the way if things get politicized or there are different agendas.
And I think if there were anti-trans commentary — and again, this idea of these ad hominem remarks that are directed at individuals, of course, we don’t stand for that. I consider myself, as best I can, an ally to the LGBTQ+ community, especially as the father of a trans child. It’s very personally meaningful to me to make sure that I’m modeling the best behavior I can for myself personally as well as for our company. But again, it’s not necessarily about my point of view.
So I think, on the one hand, you can make it really complicated, and there’s always going to be nuance, and there’s going to be bumps in the road, and you’re not going to hit it right all the time. Like I said, there’s no finish line to this, and there’s no perfection. It’s all about setting the right intention.
Here, you have a focus, you have partnerships, and I think the shape of that is meaningfully different, and I wanted to make sure we got a hold of that because my next question is, okay, how does that make money? Is it just display advertising? Is it integrations with the brands? Where does the revenue come from?
And then, we do things that essentially cross over to different platforms.